Okiki Podcast Episode 66: Creating a slow-fast fashion brand that makes an impact with Joelle Dunbar
Oct 18, 2021
The woman behind the brand- The Free Spirits Apparel and Fibre Company, designing and creating contemporary and knitted apparel. Joelle was born and raised in the Philippines, went to school in Alberta, and currently living in Saskatoon, Saskatchewan. She is also a mom, wife, entrepreneur, and designer. Her brand is driven by the philosophy of “quality over quantity”. She focuses on executing ethical practices to contribute to the well-being of our planet with the materials she uses and a zero-waste policy to their made-to-order and custom-made products. Her mission is to design and make quality apparel from sustainable yarn and textile selection. She’s always trying to source high-quality materials that have a less environmental impact; And to educate designing.
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Fiyin Obayan is the founder of Okiki Consulting, where she helps business owners communicate their personal brand or company brand stories through video content, in order to communicate to their target audience.
She has been participating in video storytelling for 9 years starting with her previous Myspace Channel and to her personal YouTube Channel. As an entrepreneur, She has learned to develop that skill for social media and now specializes in using it for the LinkedIn platform. Through posting regular content from September 2019, She has gone from 1000 connections to 8000 connections on the platforms and gained clients and she wants to empower others to do the same.
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